Social Media Workshops

We are undergoing a fundamental shift in the way we communicate with customers and within our businesses. With close to 25% of consumers having never known life without a computer, our customer base is requiring different forms of communication. The idea of creating customer relationships at the traditional front door of our businesses is disappearing as consumers are increasingly using the internet to conduct business. Companies and entrepreneurs today need to identify their new “front door” and learn how to leverage new communication technology to engage their customers using the right message at the right time on the right medium.

The challenge for businesses is to understand these new channels of communication, the technologies available, how to use them appropriately, and keeping consistency across all of them. Additionally, understanding the way consumers expect to be reached requires know-how and a unique strategy that is in harmony with the business’s culture. With many marketers believing that an average “prospect” will not turn into a client until they have viewed a company’s message at least 27 times – sometimes referred to as the “Law of 27” – it is imperative to gain an understanding of how technology can support this process, and make every engagement – whether it is with an existing or prospective customer – a meaningful one.

Twentyseven Communications has been helping entrepreneurs and companies understand and implement how to use Social Media to:

• reach new customers
• become a recognized trusted advisor in their field of expertise
• gain credibility
• monitor and manage their online reputation
• run Google ad and Facebook campaigns
• create buzz marketing for their services or products
• …and much more

To hire Twentyseven Communications to speak at your event or to provide strategic consulting on Social Media, please contact ggarcia@twentyseven.com for more information.